Customer and employee experience services

Leveraging CX and EX to drive growth

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Build ROI and brand loyalty with better user experiences

If your business is trying to adjust to changing customer expectations and shifting employee priorities, you’re not alone. Exponential change is disrupting the way people engage in the marketplace. To stay competitive and build your brand, you’ll need a perspective shift.

Customer experience (CX) and employee experience (EX), along with human-centered design (HCD) can be the keys to building real ROI and deep brand loyalty. Looking at how users experience their interactions with and within your organization lets you turn the human experience and user expectations into dynamic drivers of business outcomes.

Turn user experience into a driver for change

Take an approach that keeps people at the center and delivers ROI across your organization to see what's possible.

Start realizing the promise of customer and employee experience for remaking the way you do business by exploring these services:

: At its core, human-centered design is about improving business outcomes through a deep understanding of the human interactions that influence those results. By studying the interactions of both your customers and your team and applying technology to enhance them, we enable your business to succeed in new and differentiated ways.

Learn more about HCD services

: Our team brings creativity and technical insight to help transform your multichannel efforts into a cohesive, omnichannel approach that elevates customer experiences.

Learn more e-commerce services

: Improve your bottom line with us. Explore and execute digital marketing strategies with a bias toward increasing ROI. Creative concepts are a given. Results you expect are a must.

Learn more about digital marketing services

: Middle market organizations now have access to advanced data tools and sophisticated insights that were once available only to larger organizations—and those insights are a competitive advantage.

Learn more about data analytics services

: CRM systems can help manage relationships at all levels of business. Our CRM solutions include Salesforce, Microsoft Dynamics 365 Customer Experience, NetSuite and iMIS.

Learn more about CRM services

Featured client success story

Priority Bicycles

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"It’s not about having the data. It’s about having a partner like RSM to work with that data and make it functional. We now understand how to use data to make our business stronger."

Connor Swegle, Chief Marketing Officer, Priority Bicycles

Featured client success story

Genuine Origin

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"Both the [website] redesign and the digital marketing efforts have produced measurable return on investment (ROI) and been great wins for our organization, and we look forward to the continued partnership."

Robert Sulkow, Insights Manager, Genuine Origins

Featured client success story

PHDC

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"Before, we didn’t have the capability for staff to work from home, and there’s no way we could have operated remotely for the past 10 months without Dynamics 365."

George Russell, Director of Home Improvement Programs, PHDC

Featured client success story

Frontline

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"All vendors sell change management from a training perspective, but RSM was just very accommodating, and we didn’t even have to ask. I would have 100% trusted RSM alone in a room."

Martin Sachs, Director, Project Management Office and Enterprise Applications, Frontline

Featured client success story

Murray’s Cheese

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Murray’s Cheese was struggling with multiple SaaS products intended to simplify processes, but which were actually complicating each department’s day-to-day needs. The company needed a single ERP system that would allow the multifaceted organization to have unlimited growth potential and maximized efficiency.

All along, RSM has been fantastic, from understanding the problem, designing and architecting the solution, doing user experience testing to make sure it was the right solution, and then building the solution. I have been happy from beginning to end.

Executive, Global food production organization

Global organization optimizes project tracking and visibility with ServiceNow

Read the case study

Featured client success story

MG+BW leverages RSM WorkHub to align IT to the growing business

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"RSM offers an enterprise-grade solution at an attainable price point. They demystified the complexity of ServiceNow and gave us what we needed to understand our IT workload and streamline our project management."

Rob Bogan, Chief Technology Officer, MG+BW

Featured client success story

Kymeta fuels success with Salesforce software and RSM solutions

Read the case study

"We would not be successful without our partners on the RSM team. The people at RSM know our environment, and they are excellent at maintaining consistency and ensuring any new people understand our products and structure. The mindset is always that we are on team together making Kymeta successful in Salesforce."

Alisa Garcia, Senior director of sales operations, Kymeta

SWIPE TO VIEW

Featured insights from our team

e-book

Moments of truth: Understanding the customer experience

Today’s powerful tools help drive a data-driven strategy that empowers organizations to improve the customer experience.

Customer experienceDigital transformation

Article

July 17, 2024

Driving employee retention with human-centered design

Improving your employee experience is essential to enhancing your customer experience. Discover ways you can improve both the employee experience and the customer experience.

Customer experienceDigital transformation

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August 23, 2024

How human-centered design can revolutionize the customer experience

By leveraging a human-centered design approach, businesses can ensure that their CX leverages a complete, genuine understanding of their customer’s needs, wants and emotions.

Customer experienceDigital transformation

CX and EX solutions

Find out how RSM can help you realize the potential of customer and employee experience.

Salesforce technologies

ServiceNow

Automation solutions

Data analytics solutions

NetSuite customer relationship management

Salesforce technologies

ServiceNow

Automation solutions

Data analytics solutions

NetSuite customer relationship management

G-book: Transforming your customer and employee experiences with human-centered design

See 4 day-in-the-life stories that show the power and potential of human-centered design.

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Meet our CX and EX leaders

David Hickethier

Principal

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Joshua Benton

Principal

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Contact our CX and EX professionals

Complete this form and an RSM representative will be in touch shortly.

Global enterprise strategy

questions to get right
in future-shaping projects

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THE POWER OF BEING UNDERSTOOD

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RSM US LLP is a limited liability partnership and the U.S. member firm of RSM International, a global network of independent assurance, tax and consulting firms. The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. Each member firm is responsible only for its own acts and omissions, and not those of any other party. Visit rsmus.com/about for more information regarding RSM US LLP and RSM International.

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Customer and employee experience services

Leveraging CX and EX to drive growth

Contact our customer and employee experience team

Build ROI and brand loyalty with better user experiences

Turn user experience into a driver for change

Start realizing the promise of customer and employee experience for remaking the way you do business by exploring these services:

Featured client success story

Priority Bicycles

"It’s not about having the data. It’s about having a partner like RSM to work with that data and make it functional. We now understand how to use data to make our business stronger."

Featured client success story

Genuine Origin

"Both the [website] redesign and the digital marketing efforts have produced measurable return on investment (ROI) and been great wins for our organization, and we look forward to the continued partnership."

Featured client success story

PHDC

"Before, we didn’t have the capability for staff to work from home, and there’s no way we could have operated remotely for the past 10 months without Dynamics 365."

Featured client success story

Frontline

"All vendors sell change management from a training perspective, but RSM was just very accommodating, and we didn’t even have to ask. I would have 100% trusted RSM alone in a room."

Featured client success story

Murray’s Cheese

Global organization optimizes project tracking and visibility with ServiceNow

Featured client success story

MG+BW leverages RSM WorkHub to align IT to the growing business

"RSM offers an enterprise-grade solution at an attainable price point. They demystified the complexity of ServiceNow and gave us what we needed to understand our IT workload and streamline our project management."

Featured client success story

Kymeta fuels success with Salesforce software and RSM solutions

Featured insights from our team

CX and EX solutions

G-book: Transforming your customer and employee experiences with human-centered design

See 4 day-in-the-life stories that show the power and potential of human-centered design.

Meet our CX and EX leaders

Contact our CX and EX professionals

Complete this form and an RSM representative will be in touch shortly.

Global enterprise strategy

questions to get right in future-shaping projects

THE POWER OF BEING UNDERSTOOD

questions to get right
in future-shaping projects