E-book

Moments of truth

Understanding the customer experience

Jul 24, 2022
#
Digital transformation Customer experience Management consulting

Every customer interaction serves as a moment of truth, an opportunity to reinforce your relationship and strengthen customer loyalty. Key to making the most of these moments is gaining deep customer insights that enable you to build a seamless customer experience (CX) across channels—an experience that demonstrates to your customer that you make it easy to work with your company.

Where can you find the actionable insights to build an experience that satisfies and delights your customers?

  • With the first interaction when a prospective customer discovers your brand
  • As your customers proceed through a purchase or service process
  • As the long-term business relationships expands

From digital marketing to data analytics, to customer relationship management, to e-commerce—all these tools together help you build a better CX. This solution brief looks at some of the top CX solutions for your business:

  • Google Analytics
  • Hotjar
  • Microsoft Clarity
  • Medallia
  • Tableau
  • Salesforce
  • NetSuite
  • Microsoft Dynamics 365

Gathering data is one thing. But choosing the right tool gives you actionable insights and allows your brand to engage customers, reinforce your brand and make the most of every moment of truth.

Download the e-book