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Transforming your customer and employee experiences with human-centered design

Feb 08, 2024

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In a dynamic business landscape, companies are often faced with mounting challenges, dwindling revenues, evolving expectations and relentless competition. By using human-centered design to meet the true needs of customers and employees, you can unlock unprecedented insight, innovation and business results. 

Journey with us as we show how four business leaders like you embraced human-centered design to pave the way for success. We share four day-in-the-life stories to help you understand the power and potential of this unique approach:

Customer acquisition

Gabe struggled to attract viewers and donors to his public broadcasting station. By understanding what it takes to reach and serve new audiences in his community, he was able to revitalize the station and make it more relevant to new generations. 

Customer segmentation

Sophia grappled with rising unpaid customer bills at her city's energy utility. Through a deep dive into customer segments, she pinpointed specific demographics who are more likely to pay while identifying new segments that would significantly boost revenue.

Employee recruitment

Javier found it hard to attract fresh talent to his hospital amidst a competitive health care hiring landscape. By reimagining his recruitment strategies, he was able to attract a new wave of health care professionals while retaining his existing workforce.

Employee retention

Audrey was worried that her aging workforce would be too resistant to change in the face of a new technology initiative. By addressing their concerns using a thorough change management plan, she ensured a seamless shift that allowed her to retain seasoned employees while appealing to new talent.

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THE POWER OF BEING UNDERSTOOD

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