Reimagining retail: The millennial impact on real estate
Millennials prefer to do their buying online; more than half of their purchases are made on the internet. But they do still enjoy some real-world retail experiences and retailers are evolving to accommodate them. Malls that don’t see as many shoppers as they used to must be repositioned to attract visitors with new offerings―such as restaurants, cafes and bars―turning the mall into an “experiential” destination and driving up the value of logistics facilities.
In this Privcap video, Michael Schwartz of RSM, Peter Ciganik of GTIS Partners and Andrew Jacobs of Metropolitan Real Estate discuss the right real estate investment plays amid these tumultuous changes.
RSM industry leaders share insights on how retailers must re-envision the traditional store to meet customer needs, and stay profitable too.
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