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Transforming a legacy brand through a vision for the future

A conversation with Sharon Price John, Build-A-Bear Workshop


Sometimes struggle is a great catalyst for change...if you know how to use it.
- Sharon Price John 

In episode three of “The Middle Market Transformative CEO,” Build-A-Bear Workshop CEO Sharon Price John shares how the company reinvigorated the brand while rebuilding the infrastructure, her process for developing strategy and envisioning the future, and how Build-A-Bear successfully entered the growing Chinese middle market.

Along with hosts Joe Brusuelas and Robert Reiss, John also discusses today’s retail trends, the benefits of franchising and licensing for midmarket companies, change management imperatives, and how Build-A-Bear built momentum during a time of retail turmoil.

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