Consumer products and the OBBBA: Implications of tax changes

Consumer businesses may save on taxes by aligning tax changes to business goals

July 23, 2025
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Executive summary: Business tax relief for consumer products companies

The One Big Beautiful Bill Act (OBBBA) contains wide-ranging tax changes that could significantly affect key business issues for consumer products companies, including:

  • Cost of capital: Permanent 100% bonus depreciation and new incentives for qualified production property may accelerate expansion and capital recovery.
  • Debt financing: Restoration of the favorable interest deduction limit improves the tax efficiency of debt-financed investments and may enhance access to capital.
  • Consumer behavior: Mixed tax relief for individuals may shift discretionary spending patterns, with uneven effects across income groups.
  • Innovation and R&D: Immediate expensing of domestic R&D and certain U.S. international tax reforms support innovation and competitiveness.
  • Global footprint and supply chain: International tax reforms may reshape sourcing, trade flows and tax exposure across jurisdictions.
  • Payroll administration: New deductions for tips and overtime, plus relief for employer-provided meals, require payroll system updates and compliance reviews.

Consumer products companies face a combination of tax benefits and business challenges stemming from tax provisions in the OBBBA.

Now that companies have a tax policy roadmap for the foreseeable future, here is a closer look at several key business issues that OBBBA tax changes could affect, and a rundown of actions consumer products companies should consider taking to align their business objectives accordingly.

Adapting to OBBBA changes: Next steps for consumer products companies

OBBBA tax provisions represent significant opportunities for consumer products companies, but they come with eligibility rules and planning considerations. Businesses can align their business objectives to OBBBA changes by taking the corresponding actions suggested above.

More generally, consumer products companies can take the following steps to adapt to the OBBBA:

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