E-commerce growth affects today's retail real estate environment
INSIGHT ARTICLE |
E-commerce’s explosive growth has diverted revenue from physical retailers, forcing many to shutter stores. Those without thriving online portals and sophisticated distribution networks face serious long-term viability concerns, as Amazon and others diversify. However, brick-and-mortar retail is demonstrating its resilience by adapting to compete with online retailers. Experiential concepts, dining and convenience stores cannot be duplicated online. Americans are buying fewer commodities and instead investing in travel and experience; this also benefits e-commerce.
RSM real estate valuation and advisory director Kenny Kim keeps careful track of how e-commerce is affecting retail and what new trends are emerging; in the following Q&A, he explains some of the big shifts.
How has the tremendous growth of e-commerce affected retail?
Kim: Retail real estate is going through a transitional phase. As technology continues to improve, retail sales via e-commerce continue to grow at a fairly quick rate. People are spending more time on their mobile phones and tablets, and these devices are becoming gateways to the retail business. According to U.S. Department of Commerce data, online sales increased year-over-year at an average of 16.9 percent over the past 15 years, as total retail sales grew just 4 percent during the same period. Fifteen years ago, e-commerce captured only about 1 percent of total sales versus about 9 percent today. This is having a material impact on the tenant demand for physical retail space, which is already oversupplied in the United States. For example, the United States reportedly has about 24 square feet of retail space per capita versus about 16 square feet per capita in Canada and only about 12 square feet per capita in Singapore, which is known to have the highest retail space per capita in Asia.
How has e-commerce forced traditional brick and mortar to adapt and evolve to a new competitive environment? How are the physical retail properties transforming?
Kim: Class A malls and lifestyle centers are expected to continue to thrive while increasing their experiential elements. Alternatively, class B and C malls may require greater capital investments to refresh, repurpose and address physical and functional obsolescence. Some outdated retail assets will need to be razed for a better alternative use. The tenant mix at malls will change with the shifting market dynamics. Fast fashion will continue to disrupt the apparel business, and more off-price retailers will provide shoppers the treasure hunt experience. In the grocery store space, Amazon is expected to integrate its online capabilities to Whole Foods, and others are expected to follow suit like the joint efforts by Google and Walmart Grocery. Landlords will seek tenants that are experiential-focused, such as food and beverage, entertainment, gyms and services. In Asia, many malls have recently almost doubled the food and beverage tenants, enabling landlords to combat the increasing pressure to maintain historically strong occupancy levels.
What are some challenges in valuing retail properties as a result of e-commerce growth?
Kim: Since most institutional-grade retail assets are valued on the basis of a discounted cash flow analysis, the numerous assumptions made over the hold period require thoughtful inputs. As e-commerce continues to grow, much greater thought and analysis will be required when valuing retail real estate. Retail property dynamics will evolve, and as store closures continue to increase, occupancy levels at retail malls may deteriorate swiftly.ENDNOTES
This article, authored by Alec Berkman, was originally published October 16, 2017 in Bisnow
You may also be interested in
RSM consumer products insiders share their insights on top retail disruptors and how this is changing the way companies are doing business.
A real estate client receives ideal balance of industry knowledge and multidisciplined valuation expertise. Learn more in this case study.
RSM industry leaders share insights on how retailers must re-envision the traditional store to meet customer needs, and stay profitable too.
Digital transformation in the commercial real estate industry is immediately necessary, temporarily challenging and ultimately rewarding