The state of middle market retail heading into the holiday season
Where consumers will be shopping this season
Store closings in 2019 and the impact to today’s malls have dominated the headlines. A vast majority of holiday purchases will take place in brick-and-mortar locations, but nearly 90% of sales will have a digital component to it whether it’s buying online and picking up in store, or shopping online before going into a physical store.
RSM industry insiders, Chris Shaker, consumer products senior analyst, and John Nicolopoulos, retail sector leader, break down how store closings will affect this holiday season.
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