Technology in retail: Improving the customer experience for retailers
How technology enhances the customer experience in today’s retail
Today’s retailers want to look at their digital footprint and make sure that it aligns with the customer experience that they want to deliver. But, according to a recent RSM digital transformation survey, just 26 percent of executives believe they are leading their competitors when it comes to digital maturity. In the past year, today’s digital transformation has moved at a faster pace than ever with no slowing down in sight.
Watch Carol Lapidus, national consumer products industry leader, and Ben Tickner, technology consulting principal, at RSM's Technology Experience Center as they discuss how retailers can leverage technology to deliver on the customer experience now and what opportunities lie ahead.
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