United States

Technology in retail: Improving the customer experience for retailers

How technology enhances the customer experience in today’s retail

VIDEO  | 

Today’s retailers want to look at their digital footprint and make sure that it aligns with the customer experience that they want to deliver. But, according to a recent RSM digital transformation survey, just 26 percent of executives believe they are leading their competitors when it comes to digital maturity. In the past year, today’s digital transformation has moved at a faster pace than ever with no slowing down in sight.

Watch Carol Lapidus, national consumer products industry leader, and Ben Tickner, technology consulting principal, at RSM's Technology Experience Center as they discuss how retailers can leverage technology to deliver on the customer experience now and what opportunities lie ahead.


you may also be interested in

Can blockchain benefit middle market retailers?

Can blockchain benefit middle market retailers?

What can blockchain provide to retailers? From supply chain to loyalty building, learn about blockchain’s benefits and where to begin.

Top trends and issues for retail in 2019

Top trends and issues for retail in 2019

RSM's industry insider shares insights on trends and issues affecting middle market retailers and their businesses.

How retailers are responding to the industry’s changing landscape

How retailers are responding to the industry’s changing landscape

From changing consumer preferences to labor, how are retailers adapting to today’s marketplace? Hear how The Paper Store is responding.

AUTHORS


Consumer Products Insights

( * = Required fields)


Learn more about our

Technology Experience Center