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2020 Holiday Retail Outlook Conversations


How can middle market retailers win the holiday season? John Nicolopoulos, RSM’s retail and restaurant practice leader, along with RSM’s Chris Shaker, retail senior analyst, explored this topic with Matt James, chief operating officer of Hickory Farms.

Watch our videos and learn how Hickory Farms approached scenario planning, alternative business models, e-commerce solutions, and technology to accommodate their customers’ needs and succeed during this very unique holiday shopping season.

Key takeaways

(1:30) - What are the key takeaways for retailers to undrestand going into the holiday season?

Are there other ways you can win this holiday season? 

What sorts of things do we think are going to be different this year?

How are you planning for these potential shifts?

Interview with: Matt James, COO of Hickory Farms

(9:40) - Hear from Matt James, COO of Hickory Farms on the impact the pandemic had on his team, what they're doing differently and the current state.

Conversation with: John Nicolopoulos & Chris Shaker

(8:31) - How will the 2020 holiday season differ from past holiday seasons? Hear from RSM's John Nicolopoulos and Chris Shaker on how to plan for this year.

Related resources

2020 retail holiday season

2020 retail holiday season

RSM's industry insiders provide insight into the challenges and opportunities ahead for middle market retailers this holiday season.


Consumer Products Insights