Deliver convenience and customer experience to build brand loyalty
Here is how retailer Wawa's people-first culture is driving success
All retail sectors, including convenience stores, are challenged with satisfying consumers’ needs while also meeting expectations for meaningful customer experiences.
For Wawa, a convenience store with more than 900 units in 2021, the key has been its commitment to a culture of putting employees first. By investing in talent and providing resources and programs for their people, they’ve decreased employee turnover and customers have benefited.
Watch the below video with Wawa’s CEO, Chris Gheysens, and get an insider view into how the company’s culture of putting employees first and “doing the right thing for your people” has enabled their success.
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