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9 takeaways in middle market omnichannel retail

Key findings from the RSM retailer omnichannel survey


What is the state of omnichannel for today’s retailers in the middle market? The 2017 RSM Retailer Omnichannel Survey examines the readiness, strategy and performance of middle market retailers. Based on the survey of industry executives adept at omnichannel strategy and execution, the infographic below provides some insight into emerging trends and best practices.

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About the RSM retailer omnichannel survey

The RSM Retailer Omnichannel Survey was commissioned to gauge the perspectives and characteristics of middle market retailers with functioning omnichannel strategies, not the entire retail industry. As a result, not all segments of the industry are included, as not all retail sectors lend themselves to a true multichannel experience. This is what drives the wide disparity in reporting online sales, which have been reported as low as 8 percent of total retail sales and as high as 50 percent, depending on the sectors included in the calculations.

The perspectives of retail executives proficient in omnichannel practices provide rare insight into the retail industry. The analysis provided here is designed to spark discussion that can help drive middle market retail companies forward in the months and years to come.

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