United States

Leveraging technology to make your fashion brand stand out

From social engagement to dynamic in-store experiences

VIDEO  | 

Consumers face a variety of options when making purchase decisions. How are fashion brands standing out among the crowd? Rebecca Minkoff, an industry leader in handbags, apparel and more, has used technology to make both its brand and stores stand out.

Hear how Rebecca Minkoff uses technology, digital experiences and social engagement to speak directly to customers and build a relationship with them, while making the in-store experience one to fit consumer needs as well.



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AUTHORS


Consumer Products Insights

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Carol C. Lapidus 
National Consumer Products Leader

EMAIL US

212.372.1272