United States

Digital transformation and your business

Leveraging digital transformation to improve productivity and insight

RESOURCE CENTER

RSM survey details middle market digital transformation strategies

Organizations across all industries are implementing digital transformation initiatives, with the goal of leveraging technology to keep pace with evolving customer and employee expectations. By successfully integrating technology, middle market companies can increase revenue, streamline key business processes, increase scalability and agility and ultimately create a competitive advantage.

The 2020 RSM Digital Transformation Survey recently polled C-level executives in five critical middle market industry sectors—retail, food and beverage, manufacturing, health care and banking—to understand how companies are using technology and crafting overall technology strategies. The survey provides insights into the innovation strategies of peers, and highlights potential opportunities for improvement.   
 

Learn more



As the business environment becomes more complex, and customer and employee expectations evolve, middle market companies must effectively leverage innovation to remain competitive. Digital technologies can connect the business to strengthen operations, enhance customer relationships and create better employee engagement.

Ultimately, a comprehensive digital transformation strategy can increase efficiency and data insight to make more informed decisions to help grow the business.

Operational efficiency

Operational efficiency is a constant struggle for middle market organizations, as many remain heavily dependent on manual data entry and paper processes. Rising labor costs are creating an even greater need for automation, but many businesses do not have the internal experience to automate key functions. However, organizations can increase automation and gain efficiency through platforms they already utilize, such as Excel, or new cost-effective technology investments.

Customer experience

In addition, many middle market companies struggle with a lack of business integration, leading to siloed processes and an inconsistent customer experience. Digital transformation can help create a seamless customer experience, streamlining the entire process from product development and sales to marketing and customer service. Greater innovation can also revolutionize the customer feedback process, enabling real-time feedback and opportunities to efficiently refine products and services to align with customer demand. 

Employee engagement

With skilled employees becoming more difficult to hire and retain, middle market businesses must also integrate digital technology to increase employee satisfaction. A digital transformation initiative can empower employees, giving them the tools to work more effectively and manage their own careers. Digital tools can increase flexibility, allowing employees to work remotely or provide insights from the field, increasing both productivity and satisfaction.       



Recent Insights

RECORDED WEBCAST

Digital transformation series for business and professional services

Join RSM for a digital transformation conversation for business and professional services companies during this live webcast series.

INSIGHT ARTICLE

Laying the foundation for construction's IT future

As construction companies continue to deal with the fallout from COVID-19, they should look toward technology to help grow their operations.

INFOGRAPHIC

What’s top in tech with food and beverage companies?

RSM study examines top digital applications and technologies used by middle market food and beverage businesses. Check out our infographic.

Robotic Process Automation

Leverage RSM's expertise in robotic process automation (RPA) to automate your business processes and deploy a digital workforce.

WHITE PAPER

The Data-Driven CFO

To stay competitive, today’s CFOs must be able to effectively harness their data as an enterprise asset to derive insight from information.

Contact us

( * = Required fields)

related resources

RECORDED WEBCAST

Digital transformation–is your organization ready?