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AI in the C-suite: How middle market business leaders are using AI for impact

Reinvent your critical business processes with tailored enterprise AI use cases

April 21, 2025
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Generative AI Artificial intelligence Digital transformation

AI has rapidly become a critical success factor for all middle market organizations. The innovation has taken hold within a broad range of key business functions as new AI use cases steadily emerge. From strengthening customer insights and relationships to rapidly identifying fraud and potential risks, AI is building better business processes and creating a competitive advantage for many companies.

However, while 78% of U.S. and Canadian middle market companies in the RSM Middle Market AI Survey 2024: U.S. and Canada reported formally or informally using AI, organizations can struggle with effective AI implementation and integration. AI tools and applications have become more specialized and strategies for AI success differ between job roles and functions.

Reinvent your critical business processes with tailored enterprise AI use cases

Ultimately, there is no one-size-fits-all strategy for AI implementation. What might be an effective AI strategy for CFOs may not be an effective AI strategy for a risk officer. An AI customer service approach that pays significant dividends won’t be a successful AI strategy for the supply chain.

Learn how the key functions within your business can get the most from AI with successful, role-specific strategies from RSM’s experienced advisors. You can also learn from proven AI use cases currently delivering real results within specific functions. 

AI business use cases for middle market C-suite leaders

AI for CDOs

The evolving role of modern chief data officers (CDOs) requires aligning AI data analysis with an organization’s broader vision, mission and business goals, requiring multifaceted strategic thinkers with technical proficiency. By joining data sources with AI technologies, CDOs can transform the business with AI insight.

AI resources for CDOs

AI for CFOs

AI is an indispensable tool for finance and accounting leaders as it reshapes the financial landscape, driving increased efficiency and inspiring growth. Chief financial officers (CFOs) can utilize AI to develop more comprehensive and efficient financial modeling, forecasting and analysis, taking organizational decision-making capabilities to a new level.  

AI resources for CFOs
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AI for CEOs and board members

It is no longer optional for chief executive officers (CEOs) and boards to just think about adopting AI solutions. They have a responsibility to remain competitive and determine where AI can grow revenue, reduce costs and mitigate risks. By developing AI strategies that align with industry demands and business goals, CEOs and board members can significantly elevate overall operations.  

AI resources for CEOs and board members
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AI for CIOs and CTOs

Chief information officers (CIOs) and chief technology officers (CTOs) have a significant responsibility to guide technology transformation initiatives, with AI deployment joining an ever-growing portfolio of capabilities for the role. With an effective AI approach, technology leaders can create opportunities for enhanced process automation, more efficient data analysis and better business outcomes. 

AI for CIOs and CTOs

AI for CPOs and supply chain leaders

Amid significant operational challenges and demand shifts, chief procurement officers (CPOs) and supply chain officers can optimize the supply chain and deliver more meaningful value with effective AI strategies. A successful AI approach can increase efficiency, agility and visibility across global networks.

AI resources for CPOs and supply chain leaders

AI for CHROs

AI is transforming HR, and chief human resource officers (CHROs) are essential in ensuring its ethical and strategic adoption in alignment with business goals. By effectively leveraging AI, HR can optimize hiring, improve workforce operations and enhance employee experiences.

AI resources for CHROs and human resource leaders
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AI for COOs

Chief operating officers (COOs) are uniquely positioned to unlock AI’s potential, rapidly driving efficiency, reducing costs and optimizing operations at scale. With the right strategy, AI can be a game changer, enabling operational leaders to achieve immediate impact and long-term business value.

AI resources for COOs

AI for CROs

As AI transforms the business landscape, chief risk officers (CROs) play a critical role in managing regulatory compliance, data privacy and security risks. By establishing a strong AI governance foundation, CROs can successfully navigate organizational AI adoption while mitigating model bias and enabling responsible implementation.

AI resources for the CROs

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