News release

New RSM Data Shows Middle Market Retailers Are Committed to Digital Transformation, But Still Figuring Out the How

Jan 13, 2020
Jan 13, 2020
0 min. read

Andreia DeVries, National Public Relations Manager,, 212.520.1266
for media use only 

RSM US LLP – the nation’s leading provider of audit, tax and consulting services to the middle market – today announced select retail results from its Digital Transformation Survey that assesses organizations’ approaches to digital transformation in various industries. The retail data reveals middle market retailers must properly invest in comprehensive digital transformation strategies to step – and stay – ahead of the competition.

Digital Transformation: A Universal Priority
Digital transformation has become a priority for the entire C-suite at middle market retailers, reflecting the importance of digital transformation across an entire retail organization. A majority of CEOs take ownership for leading strategy (53%), trailed by CFOs and CIOs (31% and 14% respectively).

However, whereas CEOs often take authority for digital transformation strategy, implementation still “lives” with technology-related leaders, with CTOs assuming the most responsibility for execution (72%). CIOs and Chief Digital Officers (CDOs) also play critical roles in implementation, assuming 68% and 64% of responsibility respectively. This trend is expected to grow, with 89% of CEOs and 83% of CIOs, CDOs and CTOs anticipating their roles expanding and in this field. Conversely, only 53% of CFOs see an expansion in digital transformation responsibility, highlighting a potential risk in today’s competitive markets.


RSM’s purpose is to deliver the power of being understood to our clients, colleagues and communities through world-class audit, tax and consulting services focused on middle market businesses. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business environment.

RSM US LLP is the U.S. member of RSM International, a global network of independent audit, tax and consulting firms with 51,000 people across 123 countries. For more information, visit, like us on Facebook, follow us on Twitter and/or connect with us on LinkedIn.