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Microsoft Dynamics 365 (formerly known as Microsoft Dynamics CRM) is a widely-used customer relationship management (CRM) tool and recognized leader in the industry. The platform provides similar benefits as other CRM software tools, but have several differences in capabilities that can help businesses choose an optimal solution. Variables such as functionality, scalability, integration with existing systems and total cost of ownership must be evaluated in order to make an informed CRM decision.

Several advances in CRM technology have occurred in recent years, leveling the playing field between applications and making the decision much tougher for many businesses. For example, Dynamics CRM integrates better within Microsoft environments and provides more reporting and individual configuration flexibility.

The infographic below identifies the critical benefits and differences and how to identify a solution provides more value to your business.

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Microsoft Dynamics 365 for sales, marketing and customer service (formerly Microsoft Dynamics CRM)

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