United States

Restaurants adapt to changing consumer preferences

Technology: The foundation for keeping up with an evolving marketplace

VIDEO  | 

B.GOOD, a fast-casual restaurant with 75 locations in the United States and abroad, built a business brand and model on the premise of treating customers “like gold.” Since the restaurant began over 15 years ago, the entire industry has changed rapidly, but B. GOOD laid a strong foundation for continued success. The company’s ability to be nimble, to change and pivot, has been key to differentiating itself from the competition.

Watch the video below and learn how B.GOOD has leveraged technology to enhance the customer experience, preserve brand loyalty, and adapt its menu to changing tasted and preferences.



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RSM CONTRIBUTORS


Consumer Products Insights


John Nicolopoulos 
National Retail and Restaurant Leader

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