Life as a public company

Your commitment

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Financial management

Once your company becomes public, you have the obligation to keep your shareholders informed of all significant developments affecting the company. Business decisions become more complicated because you need the approval of the board of directors or the shareholders for certain major transactions. You also will need to decide whether a timely news release is appropriate and whether a current report needs to be filed with the SEC. The accounting impact of business decisions also needs to be considered. If an adverse accounting impact results, the stock price could suffer, and your liability exposure could increase.

Your new shareholders primarily are concerned with the value of their stock, and you will be challenged to increase the value of that stock. The desire to maintain earnings might put pressure on the company to delay or cancel necessary research and development activities or other expenditures that have long-term benefits. The result can be the sacrifice of long-term profits for short-term earnings. Management’s challenge will be to balance the pressures of these short-term and long-term demands.

Further, the promotion of your company does not cease once the offering has been completed. The better your company is known, the broader the market support for your shares may be. A positive image within the investment community is crucial, and serious consideration should be given to using a public relations firm to assist in developing or maintaining this image.

Reporting requirements

Investor relations and material disclosures

The financial community will take an active interest in your company once you go public. As a result, it is important that you develop a good relationship with the financial community and promptly disclose material information necessary for investors to make informed decisions.

It will be important that your company establish open and effective communication with the financial community, particularly with the research departments of investment bankers and retail brokers and with certain individual analysts following your industry. These individuals help investors evaluate and interpret the potential performance of an investment in your company’s securities by monitoring the financial and other information available to them about the company and the industry. Typical communications used in the evaluation process include the quarterly and annual reports required under the securities laws and press releases about certain significant events affecting the company. Additionally, analysts might request management interviews and visits to your company. As a result, it will be important to have an integrated and effective communication process to provide timely and accurate information to analysts and the investing public.

One of the most difficult and important aspects of being a public company involves the timely and accurate disclosure to the investing public of any material positive or adverse developments affecting the company. These developments typically are reported through press releases. However, certain information might be kept confidential when you have legitimate business reasons for doing so. The typical types of information that should be disclosed include financial results, management changes, acquisitions, important new contracts, and new products or services.

The most difficult aspect of disclosing material events is ensuring that the confidential information is not prematurely disclosed to someone who might rely on it to buy or sell your company’s stock. Regulation FD requires prompt public disclosure of any information that might affect a company’s stock price (such as advance notice of earnings results) when a company has disclosed such information to securities analysts or selected institutional investors before making full disclosure of that information to the general public. If you have disclosed information prematurely, you must release that information to the public as soon as practical. In effect, you must disclose the material information to everyone simultaneously.

To assure compliance with SEC rules regarding material disclosures, many companies authorize only certain officers or employees to communicate with the financial community. Certain larger organizations frequently designate an investor relations officer to provide clear and consistent press releases, financial data and other disclosures and to respond to requests for information from shareholders, analysts and the general public.


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