In this latest article from Tax Executive, the journal of the Tax Executives Institute (TEI), RSM US LLP’s Michael Graber, John Cardone, Bassel Elbetanony and Nick Juffer delve into innovative strategies for utilizing digital assets like cryptocurrency and non-fungible tokens (NFTs) in loyalty and reward programs. These strategies allow companies to enhance customer experiences across multiple brands while navigating the complex tax landscape.
The article highlights the importance of structuring an efficient program, optimizing the timing of asset acquisition and classifying assets for favorable tax treatment. Additionally, the insights offer guidance on navigating evolving tax rules and exploring opportunities for financial growth.
Read the full article to understand how aligning your digital asset strategy with tax principles can benefit your business, whether you’re handling cryptocurrency, NFTs or other innovative digital tools.
Originally published in 2024 Tax Executive Magazine.
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