Inspire your company’s investment in tax solutions by developing a story that emotionally resonates with your leadership team. Telling that story is not simply making a pitch; instead, pull back the curtain to show decision makers the problem and solution with a human touch.
This article covers the seven steps that can lead to successful funding:
Good stories forge a strong connection with the audience and paint a clear picture of what could be if action is taken. The better the story you tell when requesting funding for a project or technology tool, the better the chances of approval.
Tax professionals work hard, and they deserve the best technology tools. However, in many cases, their storytelling abilities to request funding for projects or technology tools do not match their tax expertise—a major reason that the projects or tools they propose very frequently are not approved.
Download the article to learn how to put everything together to unlock your persuasive powers and clear your path to the project or technology you covet.
Originally published in 2020 Tax Executive Magazine.
