A Real Economy publication

Media and entertainment industry outlook

Spring 2023

Jun 01, 2023

Media and entertainment industry outlook key takeaways

AI programs have the potential to revolutionize processes at media and entertainment companies.

Companies already use AI in many processes, such as script development and content customization.

As AI becomes more accessible, middle market companies can capitalize on its extensive benefits.

Spring 2023

Though still far from perfect, generative AI technologies have the potential to revolutionize many industries, including media and entertainment. Already this industry has quickly adopted these technologies, deploying them in creative processes ranging from generating first drafts of TV scripts to helping customize digital content for individual users.

The new required tax treatment of R&D expenses is also affecting M&A by worsening the tax posture of targets. Transaction planning that includes R&D cost analyses may enable deals to proceed by reducing the cash tax rate. However, the utilization of favorable tax attributes, such as net operating losses, may be limited by a change in ownership, which must be taken into account.

RSM contributors

  • Justin Krieger
    Justin Krieger
    Technology, Media and Telecommunications Senior Analyst

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