AI programs have the potential to revolutionize processes at media and entertainment companies.
Media and entertainment industry outlook key takeaways
Companies already use AI in many processes, such as script development and content customization.
As AI becomes more accessible, middle market companies can capitalize on its extensive benefits.
Spring 2023
Creative industries need to prepare for generative AI disruption or risk falling behind
Generative AI technologies have the potential to revolutionize many industries, including media and entertainment.
Though still far from perfect, generative AI technologies have the potential to revolutionize many industries, including media and entertainment. Already this industry has quickly adopted these technologies, deploying them in creative processes ranging from generating first drafts of TV scripts to helping customize digital content for individual users.
The new required tax treatment of R&D expenses is also affecting M&A by worsening the tax posture of targets. Transaction planning that includes R&D cost analyses may enable deals to proceed by reducing the cash tax rate. However, the utilization of favorable tax attributes, such as net operating losses, may be limited by a change in ownership, which must be taken into account.
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