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Salesforce Ideas and Insights
With over thirty years of CRM experience and a proven implementation process, RSM has developed the strategies and foresight to bring you the best solutions for your business. Our news and insights showcase our methodologies and thought processes that we include in every implementation. How can your organization perform better?
Recent insights

Salesforce alert — API retirement
Modify or upgrade applications to function with the most current API versions to avoid any disruptions caused by retired versions.

Favorite Salesforce feature insights
In this month’s feature, we evaluate Spring ’21 release changes to Process Builder, as well as how Optimizer can improve system performance.

Consider your internal team roles in any Salesforce implementation
Finding a Salesforce partner, part 6: Client participation in a Salesforce project is critical. Roles should be well coordinated.

Social channels: Meet customers where they are
Digital engagement, part 3: Engage with customer conversations across social channels with Salesforce Digital Engagement.

Two way messaging with customers
Digital engagement, part 2: Salesforce Digital Engagement connects multiple messaging systems for a seamless customer service experience.

Engaging with your customers across any channel
Digital engagement, part 1: Connect multiple digital channels into one, easy-to-manage platform seamlessly with Salesforce
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Salesforce Article Series

Creating community for customers, partners and users
How can Salesforce Experience Cloud improve engagement and create a sense of community among your customers and teams? Learn more with RSM.

Transforming your customer service organization
Salesforce Service Cloud helps businesses differentiate the customer service experience. Learn more in this seven-part series.

Finding the right Salesforce partner
Our six-part series helps businesses understand what to look for when selecting a partner to implement or optimize Salesforce.