Hotel valuations tricky as price discovery remains depressed
Hotel valuations tricky as price discovery remains depressed
INSIGHT ARTICLE |
Transaction activity for hotel assets has effectively frozen as buyers and sellers are at a standstill over market values for distressed properties. The bid-ask gap is wide, and neither party is willing to budge, leaving owners and investors asking a question: Until a vaccine is developed and readied for distribution, what happens to the perception of hotel valuation and how does more meaningful deal flow occur?
RSM’s recent article for Hotel Executive explores that question and more.
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