Embracing buyer changes

From aging baby boomers to the increasing purchasing power of millennials and Generation Z, the marketplace is filled with ever-evolving tastes and desires. These changing needs have a direct impact on businesses in terms of new products and services development, marketing and distribution, and how companies manage their business in areas such as hiring, investing, planning and more. Failure to adapt could result in stagnated growth or worse. What should middle market companies do to address diverse and changing consumer preferences and buying habits, and successfully transform to meet these growing needs? Gain an understanding of the challenges and opportunities related to this topic.

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