United States

The Middle Market Transformative CEO Features Build-A-Bear’s Sharon Price John



RSM US LLP (“RSM”) – the nation’s leading provider of audit, tax and consulting services focused on the middle market – and The CEO Forum Group are pleased to announce the third episode of “The Middle Market Transformative CEO,” featuring guest Sharon Price John, president and CEO of Build-A-Bear Workshop, Inc. The episode, which aired over 25 nationally-syndicated AM radio stations on Sun., August 26, is now also available as a podcast.

Co-hosts Robert Reiss, founder and CEO of The CEO Forum Group, and RSM Chief Economist Joe Brusuelas, speak with Ms. John about the constantly changing environment of the retail industry and how to navigate the significant transformation that’s impacting the sector.

Some of the key topics discussed during this episode of “The Middle Market Transformative CEO” are: embracing change in an organization and why it can be necessary for success; entering new geographical markets effectively; licensing your brand and the potential coinciding benefits; identifying some of the current trends in the retail industry; distinguishing why retail is so critical to the economy; and evaluating opportunities and developing strategies for success in the future.

“When you start out trying to evaluate the best direction to take, you need to do assess where you have the greatest value,” said Ms. John, while explaining how to develop a vision and strategy for the future. “We believe that our greatest value is in the brand. One of the good ways to think about ‘pressure testing’ where your value may lie is, if you took one thing away, what would be the most critical thing for you to rebuild your company? Could I rebuild this company without my headquarters? Yes. Could I rebuild the company if I had to start over from scratch without the Build-A-Bear brand and the intellectual concept behind it? That’d be pretty tough, particularly because it’s not just about the brand awareness but about the brand affinity.”

“To me, once you assess where your value lies, you can start building out tactical aspects and putting capital behind those,” continued Ms. John. “That allows you to monetize your most valuable asset, which for us is the brand.”

About The CEO Forum Group

The CEO Forum Group, founded in 2007, is a Tier 1 media company focused exclusively on disseminating wisdom from and to leading or “Transformative” CEOs to elevate business, the economy and society.  

The company’s impactful platforms and tools for storytelling, learning and connections include a bi-monthly magazine and nationally syndicated radio show, cited as the #1 podcast for CEOs in America.

The CEO Forum Group has become recognized as “The Transformative CEO Community” for its efforts in helping to build success, one CEO at a time, by sharing best practices, driving job creation and expanding innovation and value throughout the world.

RSM’s purpose is to deliver the power of being understood to our clients, colleagues and communities through world-class audit, tax and consulting services focused on middle market businesses. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business environment.

RSM US LLP is the U.S. member of RSM International, a global network of independent audit, tax and consulting firms with 51,000 people across 123 countries. For more information, visit rsmus.com, like us on Facebook, follow us on Twitter and/or connect with us on LinkedIn.