McGladrey to Strengthen Market Position by Adopting RSM as Global Brand Name
RSM brand reflects global capabilities to serve the middle market
McGladrey LLP today announced it will adopt RSM as a common brand name, uniting with fellow firms of its global network RSM International to further strengthen the organization’s position as the leading global provider of audit, tax and consulting services focused on the middle market.
“Our clients are an essential part of the global economy, and a unified global brand reinforces our focus on being the first-choice advisor to middle market business leaders by providing consistent global services, regardless of borders,” said McGladrey Managing Partner and CEO Joe Adams. “Over the years, McGladrey has evolved with our clients, developing a strong suite of services to support their expansion into the global market and to help them address changes in regulations and the global business environment, enabling them to move forward with confidence.”
The middle market is a critical part of the U.S. economy, accounting for approximately 40 percent of the nation’s Gross Domestic Product (GDP), and providing one-third of its jobs. In fact, 85 percent of commercial middle market businesses participate in the global economy – either through importing, exporting or operations in other countries.
Recent global brand research showed that current and prospective clients view both McGladrey and RSM as leading brands focused on serving the middle market, and that both the RSM and McGladrey brands excel at what is most important to middle market business leaders – a passionate focus on collaboration, deep understanding of what matters most to clients and insights from senior partners.
“The adoption of a common name and unified global brand will better enable current and potential clients of RSM International firms around the world to more clearly see the strength and broad reach of the global services offered and reinforce our commitment to delivering the power of being understood to middle market leaders worldwide,” said Andy Bosman, chief marketing officer for McGladrey and chairman of RSM International’s global marketing and communications committee.
The brand will officially launch on October 26, 2015, when RSM International firms will adopt the unified global brand name, the power of being understood® brand positioning and a new logo, previewed today.
The gray of the logo signifies a relationship based on a solid reliable foundation, the green represents a positive, ideas-driven, responsive approach and the blue symbolizes forward movement and the attainment of future goals. The logo reinforces the global network’s dedication to helping clients feel understood and empowered to move forward with confidence.
The RSM brand will be integrated into communications materials prior to the November 2015 McGladrey Classic, a PGA TOUR event, which will be rebranded as The RSM Classic in support of the unified global name.
“While our name is changing, we are maintaining the core essence and legacy of the McGladrey brand,” said Adams. “By taking RSM as our brand name, we will accelerate the path to a recognized unified global brand and strategy. McGladrey is proud of our heritage, and we are staying true to our roots. Adopting the RSM name simply enables us to work most effectively in all countries around the world.”
RSM International is the world’s seventh largest network of audit, tax and consulting firms, ranking sixth in tax services, with firms in more than 110 countries, including the third largest firm in China. In 2014, RSM International was the fastest growing top ten global network, posting an 18 percent increase in revenue, year-on-year, to US$4.4 billion for the year ending December 31, 2014.
All RSM International firms are and will remain independent legal entities, but will uniformly carry the RSM brand name. McGladrey LLP will change its legal name to RSM US LLP.
About RSM International
RSM International is the seventh largest network of independent audit, tax and advisory firms, encompassing over 110 countries, 730 offices and more than 37,500 people internationally. The total fee income of the network’s firms is US$4.4 billion.
Effective Oct. 26, 2015, McGladrey will unite with fellow members of our global network under the common brand name RSM. McGladrey LLP is the leading U.S. provider of assurance, tax and consulting services focused on the middle market, with 8,000 professionals and associates in 80 cities nationwide. A licensed CPA firm, McGladrey serves clients around the world through RSM International, a global network of independent accounting, tax and consulting firms. For more information, join our Facebook fan page at McGladrey News, follow us on Twitter @McGladrey, and connect with us on LinkedIn, and/or on YouTube.