United States

RSM McGladrey launches new power of being understood campaign ad featuring PGA TOUR Professional Zach Johnson

Advertising campaign series illustrates how strong relationships lead to success


CHARLOTTE, NC – RSM McGladrey – one of the nation’s leading tax, accounting and business consulting firms – recently released its second in a series of its “power of being understood” corporate advertising campaign with PGA TOUR Professional and Team McGladrey Member Zach Johnson and his caddie, Damon Green. The advertisements will appear in CFO and Golf Digest magazines, a number of digital destinations, and can be heard on Sirius XM Radio.

“Understanding, trust and respect are crucial aspects of any relationship – on the golf course or in the boardroom,” said Johnson. “Damon and I trust one another completely. We’re comfortable sharing our points of view, and we take one another’s perspectives into consideration when making decisions on how to play the best possible game anytime we’re on the course.”

The first in the series of ads debuted in The Wall Street Journal, and featured LPGA TOUR Professional and Team McGladrey Member Natalie Gulbis and her caddie, Greg Sheridan, this past October. In addition to featuring Zach Johnson, the second ad series will also reference The McGladrey Classic, a new PGA TOUR event, to be held at Sea Island Resort October 7-10, 2010, as part of the PGA TOUR Fall Series. Johnson is a Sea Island resident, and will serve on the tournament board and RSM McGladrey is the title sponsor.

“This campaign illustrates that the power of any relationship comes from being understood,” said RSM McGladrey’s Chief Marketing Officer Mark Audino. “When you’re understood – by your caddie or by your accounting tax and business consultant – you trust that partner to help you make decisions that will help make you successful. At RSM McGladrey, we really get to know our clients. We understand who they are, what their goals are and how they plan to achieve them. As a result, we’re able to contribute to their success.”

Companies interested in learning more about how they can ensure their business needs are being understood can visit RSM McGladrey’s Web site at www.zachisunderstood.com.

About RSM McGladrey
RSM McGladrey is a leading professional services firm providing accounting, tax and business consulting. RSM McGladrey operates in an alternative practice structure with McGladrey & Pullen LLP, a partner-owned CPA firm that delivers audit and attest services. Through separate and independent legal entities, they work together to serve clients’ business needs. Together, the companies rank as the fifth largest U.S. provider of accounting, tax and business consulting services (source: Accounting Today), with 7,000 professionals and associates in nearly 90 offices. RSM McGladrey and McGladrey & Pullen LLP are member firms of RSM International, an affiliation of independent accounting and consulting firms.


Terri Andrews
Director, National Public Relations



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