News release

ALPFA Names RSM’s Cecilia Herrera a Rising Star

October 15, 2024

Kimberly Bartok, Enterprise Public Relations Leader, kim.bartok@rsmus.com, 212.372.1239
Andreia DeVries, Enterprise Public Relations Manager, andreia.devries@rsmus.com, 919.645.6821
for media use only 

ALPFA Names RSM’s Cecilia Herrera a Rising Star

CHICAGO – (October 15, 2024) – The Association of Latino Professionals for America (ALPFA) recently announced its 2024 Rising Stars list as part of its annual Most Powerful Latinas list. RSM US LLP (“RSM”) – the leading provider of assurance, tax and consulting services for the middle market – is proud to announce that Cecilia Herrera, a supervisor at the firm, and ¡HOLA! employee network group (ENG) member, was recognized as a 2024 Rising Star.

ALPFA’s Most Powerful Latina’s list highlights 50 of the most powerful and influential Latina trailblazers in business, entrepreneurship and civic engagement. These women are changing the face of business in America and empowering the next generation of Latina leaders to reach their full potential. The Rising Stars award highlights emerging leaders who are making an early and impressive mark on their careers; it’s a celebration of the talent, ambition and drive within the community.

“Cecilia is not only a great colleague but she is a shining example of inclusion through her active involvement in our ¡HOLA! employee network group, said Brett Friedman, partner and national ¡HOLA! ENG leader with RSM US LLP. “Cecilia openly shares her unique insights and perspectives with our ENG members and others throughout our organization, building understanding through education. Her actions exemplify our brand promise of ‘the power of being understood’ and we are proud that she has been named an ALPFA Rising Star.” 

“Being recognized as one of ALPFA’s Rising Stars is a wonderful honor,” said Herrera. “I am proud of my heritage and to represent RSM.”

About ALPFA
ALPFA is the longest-standing Latino organization with 100,000+ representing 57 professional and more than 180 student chapters across America. ALPFA continues to build upon its proud legacy with a mission: empower and develop Latino men and women as leaders of character for the nation in every sector of the global economy. We aspire to be the business partner of choice for companies seeing to hire and develop Latina talent. For more information, visit www.alpfa.org.


About RSM US LLP

RSM empowers middle market companies worldwide to take charge of change. The clients we serve are the engine of global commerce and economic growth. Our unique middle market perspective makes RSM the natural choice for growth-oriented, internationally active organizations seeking relevant insights and tailored, innovative solutions for a complex and changing world. With a global reach spanning more than 120 countries, we instill confidence in a world of change by bringing the full power of RSM to make a lasting impact on our clients, colleagues and communities. For more information, visit rsmus.com, like us on Facebook, follow us on X and/or connect with us on LinkedIn.