The Middle Market Transformative CEO Features Steinway's Ron Losby

RSM US LLP (“RSM”) – the nation’s leading provider of audit, tax and consulting services focused on the middle market – and The CEO Forum Group are pleased to announce the third episode of “The Middle Market Transformative CEO,” featuring guest Ron Losby, CEO of Steinway Musical Instruments. The episode, which aired over 25 nationally-syndicated AM radio stations on Sun., July 29 is now also available as a podcast.

During the show, co-hosts Robert Reiss, founder and CEO of The CEO Forum Group, and RSM Chief Economist Joe Brusuelas, speak with Losby about innovating in today’s consumer market and adapting to a digital culture.

Among some of the key topics discussed during this episode of “The Middle Market Transformative CEO” are: addressing the opportunities and challenges that arise when moving into a major growth market, such as China; creating and integrating a process around a technological breakthrough, such as with Steinway’s high-resolution player piano, Spirio; continuously adapting during the digital age and melding innovation with the legacy of a company; finding the skilled workforce necessary to sustain the excellence of a product; and identifying strategy based on a company’s position in the market.  

“If you’re running a relay race or a marathon and you see you’re the fourth, fifth or sixth person running in that race, and you see the leader, you know where you have to go to be number one,” said Losby, while explaining his view on growth strategy when you’re in a leading position. “When you’re number one, you don’t know exactly where you have to go, but you have to continuously ensure that you are not being complacent and are not resting upon your reputation because that could evaporate. So you must innovate. You must consistently improve the product. You must deliver it and sell it in a more effective way.”

“We have to consistently train every aspect of our workforce to understand that our position in this world was on the backs of the people who produced excellence,” continued Losby. “It’s our obligation to produce that same excellence for the next generation.”

For more insights from this month’s Middle Market Transformative CEO, listen to the full episode.