Background
Drone manufacturer Yuneec International manufactures over one million units a year, which are sold under OEM and ODM brands, as well as the Typhoon and Breeze lines of drones. The company introduced the hobby industry’s first “ready to fly” radio control electric powered airplane.
Issue
Yuneec USA, Inc. had a marketing website, but it was missing revenue opportunities because of the lack of ability to sell products online. On top of this, the prime holiday sales season was quickly approaching and Yuneec needed a solution that could be rapidly implemented while leveraging the existing product information within its enterprise resource planning (ERP) system, NetSuite.
Solution
RSM took on the challenge of building and deploying a functional web store fully integrated to the NetSuite back end, and getting it done within 20 days to meet the holiday shopping deadline. As a leading NetSuite and SuiteCommerce service provider, RSM addressed all of the configuration and development requirements necessary to meet this tight deadline. The single platform combination of NetSuite and the SuiteCommerce Advanced (SCA) module meant that no integration build-out was required. The site management tools within SCA provided the Yuneec team with content management functionality with which they were accustomed, with the addition of e-commerce and promotional capabilities.
Following the launch of the first version, the RSM team advanced to a second phase of desired features and began driving traffic to the new site utilizing insights from RSM’s digital marketing professionals.
Results
Within the first month of launch, the return on investment from the engagement was approximately 2,600 percent, based on cost to revenue. The e-commerce site launched with sophisticated functionality, and, with the help of our digital marketing team, the Yuneec USA Inc. organization has become a wholesaler for major brick-and-mortar companies, such as Best Buy and Costco, along with 3,000 other locations in North America. With NetSuite’s ERP fully integrated to their e-commerce site, Yuneec can now streamline e-commerce operations and benefit from scalability into the future.
