Self-service analytics at enterprise scale
Analytics is at the center of all of these capabilities. An organization’s data is one of its most valuable assets. Modern enterprises generate petabytes of data from traditional data sources, such as ERP or CRM systems, as well as from unstructured data sources like social media. Yet while most middle market companies are data rich, they remain frustratingly information poor.
Business intelligence tools, such as Power BI, can turn your data into actionable information when users want and need it. The smart tools incorporated into Power BI include hundreds of data visualizations, built-in artificial intelligence (AI) capabilities, tight Excel integration and prebuilt and custom data connectors. These tools enable staff at every level of your organization to make confident decisions by accessing up-to-the-minute analytics. Because Power BI can pull data from individuals and share it with the organization as a whole, it can help reduce the cost, complexity and security risks of multiple siloed solutions.
To give you an idea of the level of analysis Power BI provides, let’s take a closer look at its Key Influencers feature, which lets you see which factors drive the metrics you’re currently analyzing and compare their relative importance. For example, do short-term contracts have more impact on churn than long-term contracts? The Key Influencers feature leverages advanced machine learning (ML) techniques, such as multivariate linear regression and clustering algorithms, to help bring intelligent analysis to the surface so users gain insights about contracts that they can convert to action.