Business ownership: The dynamics of a mature business

Preparing the business and the business owner for what may lie ahead

Feb 08, 2023

Key takeaways

Icon illustration of a cell

Innovation can lead mature businesses to deeper success.

Icon illustration of a cell

Consistency across products, production, services and functions is key.

Prescription bottle icon illustration

Data and technology can drive effective change.

Private client services

The dynamics of a mature business

The relative stability of the maturity phase may be a welcome development. But it can be accompanied by declining sales and thinner profit margins. The urgent tasks for your business are to differentiate itself and innovate with an eye toward restarting the growth engine.

Questions and answers:

Best practices for owners of growth stage businesses

People, process, and technology

Arrow hitting bullseye target


In maturity, innovation can be the difference between a struggling company and a company that thrives.

Best practice

Engaging the entire team in an idea can help drive innovation. If this is a big cultural change for your organization, then it might make sense to engage with an advisor who is accustomed to making these changes on a grand scale. After all, change is hard.

Column chart with downward trajectory


Growth and margins are no longer able to mask the consequences of bad processes. You are likely relying upon many others to accomplish a standard goal.

Best practice

To create standard outcomes, establish uniformity to production of products, services and internal functions.

illustration of binoculars


When trying to innovate and keep margins up in a more commodity focused business, data and technology can be the keys to success.

Best practice

Have systems in place to understand waste and concentrate mitigation efforts, which can lead to huge gains. Also, understanding customer buying habits allows you to know more quickly if changes are effective or if you need to keep tweaking.

Tax tip

Heed the tax implications of strategy shifts

Strategic shifts in the business often lead to changes in tax structure and planning. Talk with your tax advisor about new opportunities that may exist based upon the strategic choices you are making.

Explore all five stages of the business owner lifecycle

How do entrepreneurs address the various lifecycle stages of business ownership?

Owning a business takes a certain confidence and grit.  All owners are different, but all face similar challenges.  Our business ownership lifecycle ebook shares insights gleaned from helping business owners face these challenges head on.