CRM systems have evolved over the past decade to reflect the new realities of sales. Outbound is out; inbound is in. Customers know what they want to buy before they call your sales rep. And conversions, not leads, are the new KPI.
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CRM systems have evolved over the past decade to reflect the new realities of sales. Outbound is out; inbound is in. Customers know what they want to buy before they call your sales rep. And conversions, not leads, are the new KPI.
Has your CRM kept pace with your needs and are you leveraging it to its fullest? To help you learn more, we’ve created a sales enablement best practices guide that explores how RSM helped a variety of companies like yours identify the best CRM for their needs, and then implement and optimize their chosen solutions.