The right mix of compensation and benefits can enhance productivity and loyalty.
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The right mix of compensation and benefits can enhance productivity and loyalty.
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Organizations have many evolving human resources responsibilities to keep in mind when managing employees. At the top of that list are how to best compensate them, keep them and comply with increasing regulatory demands.
RSM US LLP Principal Audra Marshall, Partner Anne Bushman and Director Ana Woods-Hill recently addressed these issues and more in the webcast “Navigating workforce challenges: Compensation, retention and compliance.” Their answers to several key questions can help you implement proactive strategies to resolve your critical HR challenges.
Anne Bushman: Getting your hands on market data is one piece. But how does your company react to that? Do you want to pay average market compensation? Perhaps you're trying to be a market leader, so you ask a lot of your employees—and maybe because of that, you’re going to pay on the high end of the market.
If you're paying average, are you supplementing that with company culture, such as work-life flexibility options, to round out the total rewards and employee experience?
Everybody has budget constraints. But when we think about the large expense that goes into our workforce, we must try to find that sweet spot of balancing that budget with how we can motivate our employees to give their best performance.
I think of it as achieving return on investment. Your workforce is an asset to your business. How do we get the best return in terms of productivity and loyalty? That return comes largely from offering the right mix of compensation and benefits that provide value to your specific set of employees. Through that ROI lens, we then consider base pay and incentives.
How do we keep that employee base motivated and incentivized? We want to incentivize not only retention, but also usually a certain level of performance. Thinking through this needs to be very organized, even position-dependent, to do it right.
There really is no one-size-fits-all solution across industries, across companies, within an industry and even across positions within a company. What motivates employees in different positions is not necessarily going to be the same. We want to incentivize to get the most for our money while maintaining or building our employee brand.
AB: With annual bonuses, do your employees understand how you're determining those? I talked to a company recently that is about seven years old with a couple hundred employees. They're expecting rapid growth. We talked about being reactive or proactive to get their workforce what they need.
In this fast-growth mode, they're doing what they can almost on a day-to-day basis to try to meet their goals. But do they have internal consistency in pay across positions? From a motivation perspective, we were talking about benchmarking base pay, but it spiraled into, “What are you providing beyond the base pay?” That's going to affect what base pay to offer from an incentive perspective.
At the end of the year, leadership sits down and comes up with a bonus number. But from a day-to-day productivity standpoint or motivation, employees don't know whether their actions today are influencing their financial reward.
It might be better for the company to think about what they want their employees doing and provide them with a target, so employees know, “If I do this, that's going to play into my bonus payment at the end of the year.”
Though this was a growing company, even a mature company needs to revisit their metrics.
Ana Woods-Hill: States are adopting pay transparency laws, which is changing the way pay is discussed in a business, and certainly the way it is thought about from a philosophy standpoint.
Though not a payroll processing law, a transparency law affects everyone in the payroll and HR space. The aim of these laws is to increase fairness and reduce pay disparity, which has far-reaching impact through all parts of an organization.
Gone are the days when it was taboo to discuss pay bands. Now, laws not only require disclosure for different roles and bands, but also affect businesses’ compensation philosophies. It's a different world that is creating a lot of new challenges for employers.