In today’s highly competitive retail environment, successfully leveraging a digital strategy is as important as honing a strong brand or deeply understanding consumer preferences. Digital strategies can help engage, assess and predict key operations, and transform a business. Those retailers that optimally harness technology and data are top shop in this dynamic sector.
To gauge the transformative impact of a variety of digital methods and strategies within the retail sector, RSM surveyed executives late last year as part of a broader study that looked at digital transformation across multiple industries. While findings were compiled before the coronavirus pandemic, much of the analysis and insights can be applied today as the industry adapts to and learns from the COVID-19 pandemic.