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The pandemic has affected consumer buying behaviors and preferences. According to Coresight Research, 60% of consumers indicated they will maintain their changed buying behaviors and expectations post-COVID-19. Seamless online shopping, fast delivery, curbside pickup, easy returns and more will continue to be the norm. Retailers big and small will need to adjust to attract and retain these savvy customers during the holiday season and beyond.
Are middle market retailers positioned to compete? What adjustments must be made?
How can middle market retailers foster strong relationships with customers, offer optimal experiences and provide needed products and services while also managing risk and turning a profit?