The rapid expansion of evergreen fund structures marks a shift in asset managers’ offerings.
The rapid expansion of evergreen fund structures marks a shift in asset managers’ offerings.
Less fundraising from traditional sources is fueling growth in private wealth channel products.
Asset managers will need to consider new approaches to investor relations.
Private markets are facing fundraising headwinds from traditional sources while also finding new opportunities created by regulatory change. This dynamic is fueling the rise of evergreen funds as a tool to broaden distribution. However, these structures come with complexities that differ greatly from the traditional closed-end or open-end fund.
Assets under management for private market evergreen funds doubled in just three years, rocketing from $267 billion in 2022 to $534 billion in 2025, according to PitchBook data. Additionally, evergreen funds holding private assets are projected to grow to $1.1 trillion by 2029, according to Morningstar. While evergreen funds have traditionally been managed by large asset managers, the trends driving their formation are beginning to take hold in the middle market.
Evergreen funds are distinct from traditional funds. Here’s a look at the differences:
Retail investors generally seek investment products that return capital on a more periodic basis, and evergreen funds meet this demand by focusing on investments that provide more regular liquidity. Additionally, this liquidity can be used to meet redemption requests when investors withdraw capital from the fund.
For example, 74% of evergreen fund assets under management are invested in direct lending, alternative credit or real estate, according to PitchBook, and those areas tend to drive more regular fund flows.
In addition to providing more regular liquidity, evergreen structures can support the transition of selected assets from traditional closed-end funds nearing the end of their term into longer-duration vehicles. These approaches are generally intended to balance continued value creation opportunities with investor liquidity and portfolio management considerations.
The rapid expansion of evergreen fund structures represents a fundamental shift in asset managers’ product offerings to meet evolving demands from investors and managers. Several factors are occurring simultaneously to drive this trend.
The private wealth channel in the United States is currently experiencing explosive growth, with total household net worth at nearly $174 trillion, and some financial services organizations are offering retail-friendly products to meet this demand. Historically, private funds have largely been funded by institutional investors, which can allocate upward of 20% of their portfolio to alternative investments, according to Preqin research. In comparison, private wealth allocation to alternative investments is 2%−3%, per Cerulli Associates.
Asset managers have identified fundraising opportunities in this segment of the investor market and are deploying new funds to meet the needs of the private wealth investor community. By 2030, about two-thirds of total investable wealth is expected to come from affluent investors (those with $100,000 to $1 million in investable assets) and high net worth individuals, according to PitchBook and Morningstar’s Q1 U.S. 2026 Evergreen Fund Landscape report.
The reduction in fundraising from traditional sources is further fueling the expansion of private wealth channel products. Private market fundraising peaked in 2021, and has fallen steadily since. The private wealth sector’s growing appetite to enter alternative investments could help fund managers start to close the fundraising gap.
The regulatory effort to reduce burdens that historically prevented defined contribution plans from participating in alternative investments is another factor in evergreen funds’ popularity. The U.S. administration’s August Executive Order 14330, "Democratizing Access to Alternative Assets for 401(k) Investors," has significant implications for asset managers and the $13 trillion held in 401(k) plans at the end of June 2025. Like the private wealth channel, 401(k) investors need regular access to liquidity for movement in and out of retirement plans.
From a global perspective, a parallel trend exists in the European Union and the UK. The revised European Long-Term Investment Fund (ELTIF 2.0) framework, effective as of January 2024, removed minimum investment thresholds, broadened eligible asset classes, and relaxed marketing and investment rules. The accompanying Regulatory Technical Standards, finalized in October 2024, provided the necessary framework for managers to construct open-end products with periodic redemption gates, effectively enabling the evergreen model under EU regulations. In December 2025, the European Commission further confirmed that perpetual ELTIF structures are expressly permitted and that member states may not impose additional duration restrictions.
In the UK, the Financial Conduct Authority issued final legislation in 2023 permitting retail investor participation in an evergreen fund structure called long-term asset funds (LTAFs). While the LTAF market is still relatively small, a growth trend is starting to emerge. Per Morningstar research, total assets under management in LTAFs grew from 5 billion GBP in 2025 to 7.3 billion GBP in 2026.
Corporate Adviser reported in 2025 that 86% of private fund managers either launched (28%) or plan to launch (58%) semiliquid funds targeting retail investors. (Evergreen funds are typically semiliquid, though not all semiliquid funds are evergreen.)
Similarly, a 2025 State Street survey of investment firms found that 55% of respondents expect that at least half of private market fundraising will come through semiliquid vehicles focused on retail investors, potentially as soon as within the next two years.
Asset managers may face numerous challenges when expanding into evergreen funds, particularly in serving retail investors. Below we look at some of those challenges, and actionable solutions:
To address heightened expectations around regular reporting, technology implementation and investor education, asset managers will need to consider new approaches to investor relations. We expect these trends to continue extending into the middle market, requiring managers to stay current with market developments and accelerate operational innovation. Evergreen funds’ ability to offer a long-term investment strategy, paired with growing demand for managed liquidity, positions them as a durable solution in an evolving asset management landscape.