Consumer goods industry outlook

January 21, 2026

Key takeaways

trade

Supply chain risks are at an all-time high, driven by tariffs and global trade tensions.

cost

Stockpiling eased the initial impact of tariffs, but rising costs now pressure margins and prices.

Line Illustration of a radio

Resilience requires tech adoption, sourcing diversification and tariff mitigation strategies.

TREND: Resilient supply chains

Supply chains in the consumer goods sector face unprecedented disruption driven by escalating geopolitical risks, persistent trade uncertainties and evolving regulatory requirements. To remain competitive and responsive to consumer needs, companies must rapidly adapt their operations to keep up with disruptions in their environment. Leveraging technology and reimagining sourcing are key approaches to succeed in today’s unpredictable global landscape. Learn more.

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