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Consumer goods industry outlook

April 30, 2026

Key takeaways

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The 2025 holiday season set a new baseline as AI-driven discovery and service became core to commerce.

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AI-powered merchandising and agents lifted conversion, average order value and service capacity at scale.

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Going forward, fit, try-on and demand sensing move from differentiators to table stakes.

TREND: AI’s impact

The 2025 holiday season marked a permanent shift in how consumer goods brands compete. Artificial intelligence is no longer a layer on top of commerce; it is embedded in discovery, service and decision making. Learn more.

RSM contributors

  • Myles Silvers
    Myles Silvers
    Consumer Products Senior Analyst

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