Sara Webber Laczo is chief communications officer for RSM US LLP. She leads a team of high-performing communication professionals charged with developing and executing engaging, stakeholder-focused communications to support RSM's purpose to instill confidence in a world of change.
As chief communications officer, Sara is responsible for the firm's overall communications strategy, including internal communications, executive communications, public affairs, talent marketing and thought leadership. She drives RSM’s corporate reputation and business results while ensuring integration across all channels and stakeholder groups.
Sara has had over 18 years of progressive experience at RSM with responsibilities spanning from head of internal communications to leadership of RSM’s entire communications strategy. She has successfully led the firm through two separate brand launches in partnership with the firm’s chief marketing officer and has spearheaded communications on more than 30 mergers and acquisitions for the firm.
Sara’s leadership has created a positive and lasting influence in many areas of RSM. During her tenure, she has assisted in the development and communication of the firm’s vision, purpose, values and strategy; the creation of the firm’s steewardship and community engagement strategies, including the launch of the RSM US Foundation; and the creation of the firm’s environmental strategy. Sara was instrumental in the launch of RSM’s Volunteer Day and its Birdies for Love giving platform and its corresponding mentoring program. She also serves as co-executive sponsor for the firm's environmental program and as a member of the firm's enterprise stewardship committee.
One of Sara’s greatest passions is creating leading insights for middle market businesses with her economics, eminence and editorial teams. She envisioned and founded the RSM US Middle Market Business Index in collaboration with RSM’s chief economist and research team. Sara’s team also publishes the firm’s monthly The Real Economy publication and leads the firm’s innovative RSM Industry Eminence Program—a leadership development program designed to create the industry-focused digitally savvy leaders of tomorrow.
Motivated by the future vision of the firm, she is committed to serving RSM’s people, clients, community and the middle market.
Known for her ability to integrate work, home and professional pursuits, Sara is the mother of two active children. When she's not creating communication strategies for RSM, she is in a Zen state of mind jogging the trails near her home or relaxing in a local yoga studio.
Page Up, Arthur W. Page Society
