Artificial intelligence (AI) tools and applications have rapidly transformed how businesses operate. With advances in technology and pressure to innovate, middle market companies want to move fast with AI solutions to develop a competitive advantage. However, while many organizations have already seen a positive impact from AI solutions, the strategy is not without challenges and risks.
With its immense potential to increase efficiency, insight and the user experience across many key business functions, the majority of middle market businesses report utilizing AI in new RSM research. According to findings in the RSM Middle Market AI Survey 2024: U.S. and Canada, 78% of executives at midsized companies use AI formally or informally, while 77% have adopted generative AI solutions. Use cases for generative AI are broad, led by quality control and customer service.