Q1 2017 Consumer Products Industry Spotlight
INSIGHT ARTICLE |
The consumer sector remains in flux. Disruptive forces such as e-commerce’s ongoing inroads into brick-and-mortar stores’ terrain continue to drive considerable change. As expected, businesses with strong brands that can establish a narrative of disruption within the industry remain prime targets.
Across the industry as a whole, staying competitive is the name of the game. Many businesses, to retain their hold in the market, are turning to third-party websites such as Amazon to maximize omnichannel strategies in addition to enhancing their own direct-to-consumer efforts. Thus far, the results of employing this model are paying off.
Consumer product companies remain attuned to shifting demographics and are trying to move decisively toward giving consumers the experiential vibe they currently desire. At the same time, these companies are hoping to react appropriately to the variability in consumer tastes.
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