Juan Villafrade is a management consulting leader at RSM US LLP, specializing in finance transformation, chart of accounts redesign and enterprise finance operating model optimization.
Area of Focus
Juan Villafrade is a management consulting leader at RSM US LLP, specializing in finance transformation, chart of accounts redesign and enterprise finance operating model optimization.
Juan is passionate about building finance functions that are not only operationally sound but strategically enabling. His work sits at the intersection of finance mega processes (record to report, order to cash, procure to pay, acquire to retire); chart of accounts redesign; transformation enabled by enterprise resource planning (ERP); and digital acceleration. He is driven by the belief that a well-designed finance foundation can unlock clarity, profitability and long-term enterprise value.
Professionally, Juan is motivated by complexity. He thrives in multi-workstream transformation environments where business architecture, technology, data and process design must align. He often positions himself as the business architect across ERP and digital initiatives, helping align design decisions across systems such as NetSuite, Sage, Business Central, CMiC and Oracle platforms to ensure integrated, scalable outcomes. His experience spans ERP implementations, system migrations, finance automation and reporting redesign, with strength in building structured methodologies that translate business requirements into practical, sustainable solutions.
Chart of accounts redesign has been a core focus of his career. Juan has helped build and refine a repeatable chart of accounts methodology grounded in lessons learned across industries. He has led engagements that rationalize account structures, align dimensions and embed reporting logic that supports margin visibility, operational accountability and performance management. His industry experience includes construction, manufacturing, consumer products, software as a service, telecom and health care, allowing him to adapt frameworks to sector-specific realities.
Beyond delivery, Juan is deeply committed to talent development and inclusion. Early in his career, he engaged in recruitment and leadership development initiatives to attract and grow top talent. He remains active in firm programs that promote diverse leadership, participates in campus and professional outreach efforts, and supports initiatives that foster belonging across consulting and cross-line teams. His leadership philosophy centers on the belief that, with the right coaching and environment, individuals can bring their best selves to work and perform at a high level.
