United States

Transforming a legacy brand through a vision for the future

A conversation with Sharon Price John, Build-A-Bear Workshop

AUDIOCAST  | 

Sometimes struggle is a great catalyst for change...if you know how to use it.
- Sharon Price John 
rsm_ceo_build-a-bear.mp3

In episode three of “The Middle Market Transformative CEO,” Build-A-Bear Workshop CEO Sharon Price John shares how the company reinvigorated the brand while rebuilding the infrastructure, her process for developing strategy and envisioning the future, and how Build-A-Bear successfully entered the growing Chinese middle market.

Along with hosts Joe Brusuelas and Robert Reiss, John also discusses today’s retail trends, the benefits of franchising and licensing for midmarket companies, change management imperatives, and how Build-A-Bear built momentum during a time of retail turmoil.


You may also be interested in

Dealing with disruption: Retail's challenge and opportunity

Dealing with disruption: Retail's challenge and opportunity

RSM consumer products insiders share their insights on top retail disruptors and how this is changing the way companies are doing business.

Top trends and issues for retail in 2018

Top trends and issues for retail in 2018

RSM’s industry insider shares insights on trends and issues affecting middle market retailers and their businesses.

Changing Buying Patterns

What should companies do to address changing consumer preferences and buying habits, and successfully transform to meet these growing needs?

Subscribe to the podcast

( * = Required fields)