Reviewed and verified August 24, 2021
Move over millennials. Generation Z consumers—people born between 1995 and 2010— are taking over as the most important customer demographic due to their unmatched buying power, and they’re not like the generations before them. They're the first generation of digital natives, they value authenticity and while they're idealistic, they’re also practical.
We break down the characteristics and habits that consumer products companies—from retailers to restaurants— should be aware of when thinking about how to attract this new and powerful customer.