Leverage your technology investments for improved social selling ROI
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The way our customers are buying our products and services has changed dramatically over the years. They are educating themselves on the Web, asking connections for referrals, following conversations of industry experts and conducting anonymous surveys of vendors–all of which may or may not have involved a business developer.
This is why an integrated CRM system is so important. And “by integrated,” we mean much more than the traditional ERP integration. It’s critical to integrate social networking sites and channels like LinkedIn, Twitter and Yammer. It includes internal social sites as well as external. It’s a whole new world for CRM systems.
Join us to learn more about how these systems are helping your sales, customer service, marketing, product development and account management teams and learn where you can leverage existing investments.