Middle market trend watch: Turning to technology amid a pandemic
INSIGHT ARTICLE |
Middle market companies have deployed a variety of strategies to respond to the pandemic’s impact on their businesses. According to the Q4 RSM US Middle Market Business Index report, at the top of the list was leveraging technology for remote work.
Turning to technology amid the challenges of a pandemic is certainly key for middle market businesses. Technology solutions can improve connectivity, transactions, functionality, operations and more.
But it’s essential to tie technology efforts with an overall digital strategy aligned with broader business goals. For more on the middle market’s efforts to address business challenges amid the pandemic, read our special report, Reopening the middle market.