Middle market trend watch: Tracking consumer confidence
INSIGHT ARTICLE |
How are consumers viewing current economic conditions and how are buying habits and preferences affected? According to the September 2019 report from the University of Michigan Surveys of Consumers, confidence trends remain favorable; however, the outlook also points to a slow erosion of consumer sentiment. Note the findings below.
Consumers are expressing rising levels of uncertainty which could signal an overall economic slowdown, or at the very least, indicate a slight shift in positive economic outlook. Middle market businesses should be proactive in their planning. Consider now what measures should be addressed to optimize supply chain, inventory management, consumer engagement, processes, systems and more. Also, weigh how the business is leveraging new technologies to address business issues and ongoing operational challenges.
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