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Changing consumer preferences
How, what and when consumers buy is changing how your business operates
Consumer spending has experienced a fundamental shift due to COVID-19 and the resulting stay-at-home and social distance measures, everything from shopping online to mega-fast delivery expectations. Furthermore, as businesses emerge from the effects of the pandemic and the economy continues to recover, consumers will wield their pent-up dollars in the marketplace. Thus, middle market consumer products companies must be prepared for this surge, as a critical part of that readiness is understanding the preferences and habits of their customers.
Whether you’re a food manufacturer adapting to today’s health and wellness trends or a retailer or apparel company leveraging a growing e-commerce strategy, this fundamental shift in needs and spending is causing middle market companies like yours to do business differently: You not only need to differentiate your brand and implement strong digital strategies, but also look toward emerging markets and products and services for growth opportunities.
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