© 2021 RSM US LLP. All rights reserved.
Changing consumer preferences
How, what and when consumers buy is changing how your business operates
Consumer spending has experienced a fundamental shift due to COVID-19 and the resulting stay-at-home and social distance measures, everything from shopping online to mega-fast delivery expectations. Furthermore, as businesses emerge from the effects of the pandemic and the economy continues to recover, consumers will wield their pent-up dollars in the marketplace. Thus, middle market consumer products companies must be prepared for this surge, as a critical part of that readiness is understanding the preferences and habits of their customers.
Whether you’re a food manufacturer adapting to today’s health and wellness trends or a retailer or apparel company leveraging a growing e-commerce strategy, this fundamental shift in needs and spending is causing middle market companies like yours to do business differently: You not only need to differentiate your brand and implement strong digital strategies, but also look toward emerging markets and products and services for growth opportunities.
Consumer Products Insights
RSM study examines top digital applications and technologies used by middle market food and beverage businesses. Check out our infographic.
Consumer products companies that are nimble and optimize digital strategies can capitalize on demand and stronger economic conditions.
RSM report assesses the transformative impact of digital methods and strategies within middle market retail businesses.
To effectively utilize technology to strengthen the customer experience, you must consider how innovation can enhance your sales efforts.
Fashion and apparel brands are considering their next business moves as economies reopen. A smarter and faster reset may be in order.
Creating community, part 4: Build self-service facilities using Salesforce to empower customers and enhance the customer service experience.
With the pandemic, the 2020 holiday season will be a climate of uncertainty. Are middle market retailers positioned to compete?
See more Consumer Products Insights >