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Changing consumer preferences

How, what and when consumers buy is changing how your business operates 

Consumer spending has experienced a fundamental shift. Traditional spending has shifted towards experiential spending—travel, leisure, dining and hospitality. Changing habits, particularly of millennial and Generation Z consumers, adds another complexity to the equation as their digitally savvy ways have changed not only how they buy but what they want—value and convenience.

Whether you are a food manufacturer adapting to today’s health and wellness trend or a retailer selling more through digital channels, this fundamental shift in spending is causing middle market companies like yours to do business differently: you not only need to differentiate your brand, but also need to look to emerging markets and products and services for growth.

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