© 2018 RSM US LLP. All rights reserved.
Changing consumer preferences
How, what and when consumers buy is changing how your business operates
Consumer spending has experienced a fundamental shift. Traditional spending has shifted towards experiential spending—travel, leisure, dining and hospitality. Changing habits, particularly of millennial and Generation Z consumers, adds another complexity to the equation as their digitally savvy ways have changed not only how they buy but what they want—value and convenience.
Whether you are a food manufacturer adapting to today’s health and wellness trend or a retailer selling more through digital channels, this fundamental shift in spending is causing middle market companies like yours to do business differently: you not only need to differentiate your brand, but also need to look to emerging markets and products and services for growth.
Consumer Products Insights
How are consumers’ changing buying preferences affecting businesses? Our infographic breaks it down across various industries.
RSM consumer products insiders share their insights on top retail disruptors and how this is changing the way companies are doing business.
Danny Meyer shares how a no-tipping policy and diverse talent sourcing improve hospitality on The Middle Market Transformative CEO show.
RSM industry leaders share insights on how retailers must re-envision the traditional store to meet customer needs, and stay profitable too.
Get key restaurant industry trends about consumer tastes and spending, sales, competition and more. Download our infographic.
Knowing the preferences and buying behaviors of the millennial consumer can guide fashion brand companies to smarter business decisions.
See more Consumer Products Insights >