Melissa Shirk is a seasoned marketing professional currently serving as a manager for human-centered design (strategy) at RSM. Her diverse career spans roles from integrated account services manager, senior account manager to PR account director, consistently leading innovative and impactful marketing and communications programs for B2B and B2C clients.
Melissa is passionate about creating marketing strategies that resonate deeply with consumers while driving business growth. Her motivation stems from the challenge of blending creative and strategic thinking to solve complex marketing problems and deliver exceptional results.
Melissa’s academic journey began in fashion merchandising, which has uniquely influenced her creative approach to marketing. This background allows her to bring a fresh perspective to her strategies, making her work stand out.
Melissa's areas of extensive knowledge and deep experience include integrated communications planning, primary and secondary research, and content marketing strategy and execution. Her adeptness at planning, managing and optimizing digital marketing programs, along with her experience in broadcast production and strategic business planning, has enabled her to drive high-end brand clients' marketing initiatives successfully.
At RSM, Melissa applies her extensive skill set by working closely with clients and applying critical and creative thinking to every project. She crafts insightful, creative briefs, devises effective brand strategies, and meticulously executes annual planning, ensuring that each initiative aligns with consumer needs, business goals, and technological possibilities.
